In 1977, Roberto Coin founded the company that would bear his name in Vicenza Italy, the city of Gold. Initially, the company was intended for production on behalf of some of the most prestigious brands of international fine jewelry. The Roberto Coin brand was launched in 1996. In 2002, the brand ranked third in the international panorama and first among Italian jewelers.
In 1996, Roberto Coin started signing his jewels by setting a small ruby hidden on the inside of each piece, allowing the distinguished gem to kiss the skin. Since then, this tradition has become the exclusive signature of every jewel by Roberto Coin, dedicated as a secret gift of good wishes to every woman lucky enough to wear one of his exclusive creations.