• Facebook
  • Instagram

Contact Us

(413) 731-5400


1500 Main Street

Springfield, MA


 ©2019 Lorilil Jewelers Inc. All Rights Reserved.

The Story of Roberto Coin


After over 20 years abroad, Roberto Coin returned to his roots in Italy. During a visit in Vicenza, the renowned city of gold, for the first time Roberto Coin encountered the jewelry world and recognized the unique allure and elegance a jewel can represent. This moment signified the very beginning of his new adventure in creativity and his entrance in the world of jewelry.In 1996 Roberto Coin challenged himself by launching his own brand. His vibrant imagination took shape through the hands of the historical Italian artisans, who brought it to life through their sapient skills, every time creating pieces like works of art. The success was immediate and the brand soon distributed in over 60 countries, where even today people consider his jewels as unedited and symbolic new codes of elegance. His aim is to add uniqueness to every woman and avoid a homogeneous style by creating over 600 new models every year, like dedicating a different jewel to each woman’s individuality.

The Secret of the Ruby

Positivity, love and enthusiasm are the values upon which Roberto Coin has built both his personal and professional life. These are also concepts that are intimately bound to the symbolism of the ruby, the stone of passion par excellence. In fact, it was considered by ancient Egyptians to be a kind of amulet that in contact with the skin bestows prosperity, happiness and longevity. These characteristics make the crimson stone a truly exclusive signature for Roberto Coin. Since 1996 the jeweler has loved setting a small ruby on the inside of each of his pieces, thus allowing direct contact with the skin and conferring the stone’s beneficial properties on the women who wear his jewelery.